Privacy Policy

Last updated: [insert date]

Hook & Flanker (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or make a purchase from us.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

Hook & Flanker is a UK-based business selling apparel and related products online.

If you have any questions about this policy or how we handle your data, you can contact us at:
Email: customersupport@hookandflanker.co.uk

2. What Personal Data We Collect

We may collect and process the following personal data:

  • Name

  • Email address

  • Billing and delivery address

  • Phone number (if provided)

  • Payment information (processed securely by third-party providers)

  • Order history

  • IP address and device information

  • Website usage data (via cookies and analytics tools)

3. How We Use Your Data

We use your personal data to:

  • Process and fulfil orders

  • Deliver products to you

  • Communicate with you about your order

  • Provide customer support

  • Improve our website and services

  • Send marketing emails (only if you have opted in)

  • Comply with legal and regulatory obligations

4. Legal Basis for Processing Data

Under UK GDPR, we rely on the following legal bases:

  • Contract: to fulfil your order

  • Legal obligation: for tax, accounting, and regulatory purposes

  • Legitimate interests: to improve our services and prevent fraud

  • Consent: for marketing communications and non-essential cookies

5. Marketing Communications

If you opt in to receive marketing emails, we may send you updates about new products, offers, and brand news.

You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

We do not sell your personal data.

6. Sharing Your Data

We only share your data with trusted third parties where necessary, including:

  • Payment processors

  • Shipping and fulfilment partners

  • Email marketing platforms

  • Website analytics providers

All third parties are required to handle your data securely and in accordance with data protection laws.

7. Cookies and Tracking

Our website uses cookies to:

  • Ensure the website functions properly

  • Analyse website traffic and performance

  • Support marketing and advertising activity (where consent is given)

You can manage or withdraw cookie consent at any time via our cookie banner or your browser settings.
For more information, please see our Cookie Policy.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary:

  • Order and transaction data for legal and accounting purposes

  • Marketing data until you unsubscribe

  • Analytics data according to platform retention settings

9. Your Rights

You have the right to:

  • Access your personal data

  • Request corrections

  • Request deletion

  • Restrict or object to processing

  • Withdraw consent

  • Request data portability

To exercise any of these rights, contact us at customersupport@hookandflanker.co.uk.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data.

Payment details are processed securely by third-party providers and are never stored on our servers.

11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.